SEO Training

for Businesses, FREELANCERS & Entrepreneurs
Are you spending a fortune on monthly SEO packages? Do you want to take more control over your SEO strategies?


A Comprehensive guide to SEO, Analytics and Digital Insight
Who is it for?

This comprehensive one-day course is ideal for large to medium sized businesses wanting to gain a greater understanding of SEO or who are considering bringing their SEO in-house right through to startups, freelancers and entrepreneurs for whom an effective and cost efficient online presence is essential.

I will take you through step-by-step on how to understand and take control of every aspect of your website and online visibility. Including:

  • How to effectively analyse your traffic and keyword ranking (including your main competitors keyword rankings).
  • Gain valuable insights into your competitors SEO strategies,
  • Introduce you to tools that will help collate and automate many of the routine tasks saving you time and money.
Topics covered and what
you will learn:
  • Off-site optimisation.
  • On-site optimisation.
  • The principles of Link Building.
  • Backlink Research.
  • Social Media and SEO.
  • Tracking Google Algorithm updates.
  • Google Analytics.
  • Google Search Console.
  • Google Tag Manager (an introduction).
  • Google AdWords and SEO.
  • Google Alerts Keyword Research.
  • Introduction to understanding Google Analytics.
  • How to use online tools for keyword research.
  • Website architecture and how it affects SEO.
  • UX (User Experience) and SEO.
  • How to perform competitor research.
  • In-house SEO vs outsourced SEO (benefits and advantages).
  • How to keep track of Google search trends.
  • Landmark Google updates and how they changed search.
  • Structured data and why it is important.
  • How spam-bots skew your traffic stats and how to filter them out.


Next Seminars Available in 2018

What is included?

• Light breakfast tea/coffee on arrival
• Mid-morning tea, coffee and snacks
• Buffet lunch
• Afternoon tea, coffee and refreshments
• Car parking vouchers


Mike Stewart has been helping businesses, start-ups and freelancers effectively strategise their online presence and marketing activities for over 20 years. He started building websites for small businesses in the 1990's and has worked both in-house and as a freelance consultant. He now exclusively works as a consultant, analyst and SEO trainer.

For bespoke SEO Training please visit my 1-2-1 SEO Training page