Every good SEO project begins with understanding
Before changing a website, it's important to understand what is actually holding it back.
An SEO audit isn't about finding as many issues as possible.
It's about identifying the issues that genuinely affect visibility, traffic and enquiries.
What I look at
Every audit is different, but typically includes:
- technical SEO
- crawlability
- indexing
- page speed
- Core Web Vitals
- site architecture
- internal linking
- metadata
- structured data
- duplicate content
- redirects
- content quality
- Google Search Console data
- Google Analytics insights (where available)
Most importantly, I look at how these factors interact rather than treating them in isolation.
Prioritising what matters
One of the biggest frustrations businesses have with SEO audits is receiving a huge report without knowing where to begin.
My approach is different.
Recommendations are prioritised according to:
- likely impact
- implementation effort
- business importance
That means you can concentrate on improvements that are likely to deliver the greatest benefit first.
Independent advice
I don't believe in creating unnecessary work simply to generate ongoing retainers.
If your website only needs a few improvements, I'll tell you.
If a complete redesign would achieve better results than months of SEO work, I'll tell you that too.
Honest advice builds better long-term relationships than selling services that aren't needed.
Suitable for
SEO audits are particularly useful if:
- your rankings have declined
- enquiries have slowed
- you're launching a new website
- you're planning a website migration
- Google Ads aren't delivering expected results
- you simply want an independent review before investing further
What you'll receive
Every audit concludes with practical recommendations written in plain English.
No unnecessary jargon.
No automated reports.
Just clear advice based on years of analysing websites.
Let's find out what's holding your website back.
Send me an email and I'll be happy to discuss your website.